A live channel is a shop, not a stunt.
Most brands treat TikTok Shop like a campaign. Run it for six weeks, get a spike, get bored, go quiet. It doesn't work like that.
Soko was built to run it like retail — fixed opening hours, trained hosts, stock plans, promo calendars and a number you can hold us to every Monday. We started in 2026 because the brands we spoke to were all being sold the same thing: a viral clip and a hope. We'd rather sell you a shift pattern.
We work UK-wide, in our own studio and on-site with brands that already have space. Small teams new to the platform, and older retail names who need someone unembarrassed to be on camera for four hours.
Broadcasters, not just creators.
Broadcaster, sports reporter and presenter with more than a decade across the UK's biggest platforms — and the reason Soko's lives look like television rather than a phone on a tripod.
Gully reports on Scottish football for BBC Sport and BBC Radio Scotland, interviewing leading figures in the game and covering fixtures live across the country. His wider BBC career spans radio production, including BBC Radio 1Xtra daytime and specialist output. Since 2015 he has also been a continuity announcer for Channel 4 and E4 — writing and delivering the live links heard by millions between programmes.
Through Gully Talks he built a following on football, Scottish culture and street interviews, and in 2025 TikTok named @gullytalks one of six nominees for Rising Star at the TikTok Awards UK & Ireland. He hosts football and boxing events, presents live, and is an official TikTok Live host for ONPRO Sports.
The point, for your brand: he isn't a creator who learned to present. He's a working broadcaster who moved into live commerce — which is exactly who you want holding your product for four hours.